Lab+9


 * Tutorial 9 Wiki Questions:**

According to the slideshow by Sylvain Cottong, who is an employee at [|http://www.integratedplace.com], describe the tools and methods of 'service design' From your personal experience, what would be a scenario in which these methods would be useful?

In the slideshow there are five tools and methods of integrated service design described here.  Ethnography, is a way to discover a users habits or customs. Customer journey map, tries to provide information about the customers use of a product. Service blueprint, gives an idea about the services that are needed and ideal for certain customers. Ideation where designers allow the users to experiment with a design first hand to figure out what works and what doesnt which leads to a prototype then the scenario is duplicated.

So in this case it is believed that service design is something that is made for customers to get the most use of. Sylvain believes that a design should always remain customer oriented and that the design be beneficial to as many customers as possible while meeting all of their needs.

I think this method is great for the final project. However, keeping "designing for the other 90%" it will only work if you specifically go out to design for the,. It doesnt work because you dont want to benefit the most amount of people, you want to help the ones that are not always thought of. 